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Case Studies

Real results. Measurable campaigns.

Real data from live campaigns managed by the VIRA MEDIA team across industries.

Furniture RetailBrand Reach & Awareness

2.3M+ reach in 30 days for a national furniture brand

A full-funnel reach strategy combining video and carousel creatives, optimized weekly against demographic insight.

2.3M+
Reach
5.2x
ROAS
4.7%
CTR
-32%
CPM
  • Frequency optimized to 1.78
  • Top audience: Female 25–34
  • Video creative CTR +120%
2.3M+ reach in 30 days for a national furniture brand
Real campaign data

Real data from a live campaign

E-commerceConversations & Leads

18K+ WhatsApp conversations at a lower CPL

A click-to-WhatsApp campaign engineered for qualified leads, with creative rotation and audience laddering.

18K+
Messages
4.1x
ROAS
3.2%
CTR
-28%
CPL
  • Qualified leads: 1,203
  • Target CPA beaten by 33%
  • Engagement +210%
18K+ WhatsApp conversations at a lower CPL
Real campaign data

Real data from a live campaign

Retail LaunchPerformance & Sales

12,389 conversions for a regional launch

A performance program with creative testing, retargeting flows, and weekly insight reviews to scale efficiently.

12.3K
Conv.
5.2x
ROAS
4.5%
CTR
Optimized
Spend
  • Conversions +285% MoM
  • Efficiency score 9.8/10
  • Audience reach 3.1M
12,389 conversions for a regional launch
Real campaign data

Real data from a live campaign

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